eBay Pulls The Plug On Cable TV, Radio Ad Exchange (CBS News)
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After struggling for more than a year to attract advertisers, cable TV networks and radio stations to its Online Media Exchange, eBay (NSDQ: EBAY) has decided to close it down, Adweek reports. The exchange struggled a from the start. A month after the March ‘07 beta release, the Cabletelevision Advertising Bureau pulled out of a test of eBay’s system. CAB initially complained that its members …
